The past year has seen the retail market transformed by the COVID-19 pandemic in ways that many of us could not have imagined. Consumers closed out the last quarter of 2020, spending an astounding 32.1% more online with U.S. merchants than the same period in 2019, according to U.S. Department of Commerce figures. 

Total retail sales in 2020 increased 3.4% from 2019 with e-commerce sales accounting for 14% of the total.

While small retailers and the restaurant and hospitality sectors experienced many challenges that led to a contraction, other retailers ramped up e-commerce or found other ways to adapt to the changing economic landscape. Check out our full Georgia Retail Report for the latest trends and statistics.